Author Archives: divydovy

Video killed the Radio Star …or should it now be Social Media Saves the Radio Star?

By divydovy | Published: October 15, 2010

Social Media is not good news for radio advertising revenue is it? Well, I think it is. But only if someone gets a grip. And quickly. That’s the subject of a Radio Festival debate next Tuesday in Manchester and I’ll be making the case for social media loud and clear (See the programme details here http://bit.ly/byPvCC [...]

Published: October 15, 2010
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The Mail on Sunday Social Media Listening – Big Brother’s here or Wake-Up Time for consumers?

By divydovy | Published: June 6, 2010

It’s official. Social media is now newsworthy. When the Mail on Sunday becomes agitated about an issue then you can be sure its time has come. ‘How BT Sarah spies on your Facebook account: secret new software allows BT and other firms to trawl internet looking for disgruntled customers’ http://bit.ly/aH76K2  in today’s (6/6/10) paper sets [...]

Published: June 6, 2010

Social Media – A Blog eat Blog world?

By divydovy | Published: March 29, 2010

Broadcast media has co-habited with print media for decades with each reviewing the others’ output in programmes like ‘What the Papers Say’ and the daily TV/radio listings inside the national daily papers – you could say it was the earliest form of media convergence. Now we’re seeing a new dimension as broadcast media gets cosy [...]

Published: March 29, 2010

Social Media – a tale of the pub, Donald Rumsfeld and the Mexican Wave…

By divydovy | Published: March 27, 2010

Interesting to read PR Week today who suggest in their survey of 128 brands http://www.prweek.com/uk/news/992472/PRWeek-Diffusion-Digital-Integration-Report-digital-divide/ that only around 30% have embraced social media in their comms strategy as a core activity, which means that the vast majority of businesses in the UK are not evaluating social media. So what? My own experience of social media [...]

Published: March 27, 2010