Carpe Diem CAV

Does your income depend in any way on transport? If it does, read on, because it’s going to change and the question to consider is; will you change it, or will you be changed by it. Transport goes way beyond the obvious things (traditional makers and sellers of cars, motorcycles, vans and lorries) it means insurance, logistics, retailing (yes supermarkets …

Get Mobile – don’t miss the boat

This blog is about mobile devices. The smartphone in your pocket or bag. The tablet you read on the train or scan whilst the telly is on. They’re everywhere, but very few businesses are doing anything remotely ‘smart’ with them at all.

Your 4-Point Plan to Kick Start Business in 2013

Making good use of the first few days back at work can set you up for a strong start to the year and in this blog I have pulled together some practical tips you can use today to get the most out of 2013 whether you’re a manager in a multinational business or you run your own company. Give them a try..

Czech in for Business

5.15am at London Heathrow, park the car and head for Terminal 3. This trip has come out of the blue but I’m intrigued by the invitation and looking forward to the next three days.  After check-in and security, time to people-watch the hardcore business travellers who surf the concessions with an endless appetite for tech gadgets, perfume and jewellery – …

007 Business Tips from James Bond

October 2012 is a big month for James Bond. 60 years in print (the first book being Casino Royale) and 50 years on film (the first was Dr No with Sean Connery), the Bond franchise has achieved success beyond the silver screen and has embraced the internet age with ever greater success. So are there lessons we can learn in business from 007?

Online versus Print – paper directories beat search every time

If you want to know when a film is showing at your nearest cinema or to see a list of cars for sale then search engines are great. But if you need a list of suppliers for a new product or to know who the relevant customers would be then forget Google, Bing and Facebook. Print will win every time. …

Heritage. Old rubbish or the renewable energy inside your brand?

It’s official. Old is the new black. Heritage is cool. Last century’s stuff is now in vogue. So, dig out your old products and brands, because there’s gold in them there hills! After years buried away and forgotten in the corporate rubbish heap, forced downwards like fossils under the weight of ‘the next big thing’ the back catalogue of products …

Snakes and Ladders. The reality of car buying today.

The motor industry used to believe in The Sales Funnel. This was a six month timeline starting with the customer seeing an advert, reading reviews, visiting a dealer and ending with them buying the car. It sounded reasonable and probably reflected a sizeable proportion of car buyers a few years back. A new study by research specialists TNS in China …