5.15am at London Heathrow, park the car and head for Terminal 3. This trip has come out of the blue but I’m intrigued by the invitation and looking forward to the next three days. After check-in and security, time to people-watch the hardcore business travellers who surf the concessions with an endless appetite for tech gadgets, perfume and jewellery – …
007 Business Tips from James Bond
October 2012 is a big month for James Bond. 60 years in print (the first book being Casino Royale) and 50 years on film (the first was Dr No with Sean Connery), the Bond franchise has achieved success beyond the silver screen and has embraced the internet age with ever greater success. So are there lessons we can learn in business from 007?
Online versus Print – paper directories beat search every time
If you want to know when a film is showing at your nearest cinema or to see a list of cars for sale then search engines are great. But if you need a list of suppliers for a new product or to know who the relevant customers would be then forget Google, Bing and Facebook. Print will win every time. …
Heritage. Old rubbish or the renewable energy inside your brand?
It’s official. Old is the new black. Heritage is cool. Last century’s stuff is now in vogue. So, dig out your old products and brands, because there’s gold in them there hills! After years buried away and forgotten in the corporate rubbish heap, forced downwards like fossils under the weight of ‘the next big thing’ the back catalogue of products …
Snakes and Ladders. The reality of car buying today.
The motor industry used to believe in The Sales Funnel. This was a six month timeline starting with the customer seeing an advert, reading reviews, visiting a dealer and ending with them buying the car. It sounded reasonable and probably reflected a sizeable proportion of car buyers a few years back. A new study by research specialists TNS in China …
The Importance of Hair Dryer Marketing
Do you understand hair dryer marketing? It’s really simple, and you’re an experienced executive so you’ll get it straight away.
The TV stream becomes a flood?
So, the KPMG bi-annual Media and Entertainment Barometer show that we are finally starting to watch TV via BBC iPlayer, ITV player, 4oD, LoveFilm and Netflix. Big deal. And soon we’ll all have digital TV in the UK. Yawn. And we’re all getting smartphones. Tell me something I don’t know.
Reasons To Be Cheerful – the people who make a difference
The stock market may be uncertain, the outlook grim and everyone ‘feeling the pinch’ but there is good reason to celebrate at least one thing in this challenging economic time – we haven’t lost our soul. This blog celebrates the people who have not been phased by the sense of economic inevitability and instead have taken the individual decision to …
10 Business Reasons To Use Twitter
This blog is about Twitter and why it matters for business. It’s aimed at you if you’re just curious about the whole Twitter thing or maybe you are a ‘never in my lifetime’ Twitter agnostic. It’s an executive briefing to get you ahead of the social media game, armed with information to review your own Twitter use and that of …
FairFuel UK – this year’s most effective comms programme?
‘The best things in life are free’ sang the Beatles, but the best things in PR are usually free and also simple. In fact one of the best PR campaigns in years proves this point. It was launched by the road haulage industry here in the UK as part of a fight for the survival of their livelihoods.