Not everyone likes birthdays. Some people want to let them click quietly by, others want to rip it up and have a wild time. It’s the same with anniversaries around brands and businesses.
Apes to Apps – the 4 ages of social media
We all want to know where we are on the map. Any map. Are we at the start, middle or end of our journey? The big ‘You Are Here’ arrow gives us comfort and helps us get our bearings. Social media is no different, and as of now (June 2011) we’re at ‘Phase 3’ and the ‘You Are Here’ arrow …
Car Dealers on Facebook and Twitter – Why?
Why would you as a car buyer want to follow a car dealer on social media? That’s the big question I’m hoping to hear addressed at the Motor Trader Social Media Conference next Thursday 2 June 2011 (more at http://bit.ly/m8QI41 ). The point is this – just because a dealer has access to the social tools and is prepared to …
Two screening. Are you doing it yet?
Brits now prefer Facebook to television. It’s official. According to a survey by online technology retailer eXpansys whose chairman is the ‘Tall Dragon’ Peter Jones: 1/3 of those asked now have a smartphone and check social media sites up to 20 times a day on them TV loses out to Facebook amongst the 3,000 people asked as we spend an average …
Twibel. How Twitter could cost you a fortune.
After nearly five years and with 200 million users we’ve just had the first high-profile Twibel (Twitter-Libel) activity reported http://bit.ly/twibel. What might previously have been a disagreement in private or on the phone can now turn into public and expensive litigation. So what? That’s what celebs do sometimes, eh? Well, no. It could be you, or your company,or your employees …
What do you say when you meet the Prime Minister?
THE BUZZ STARTED started as the Prime Minister walked into the room, guests edged forward, ignoring their companion’s conversation. Who was going to meet his eye and be introduced? Tall, immaculately groomed, relaxed and confident, David Cameron’s first intro was to a VIP for the charity in whose honour the reception had been arranged. A couple of minutes of smiles, …
Video killed the Radio Star …or should it now be Social Media Saves the Radio Star?
Social Media is not good news for radio advertising revenue is it? Well, I think it is. But only if someone gets a grip. And quickly. That’s the subject of a Radio Festival debate next Tuesday in Manchester and I’ll be making the case for social media loud and clear (See the programme details here http://bit.ly/byPvCC ). ‘The pictures are better …
The Mail on Sunday Social Media Listening – Big Brother’s here or Wake-Up Time for consumers?
It’s official. Social media is now newsworthy. When the Mail on Sunday becomes agitated about an issue then you can be sure its time has come. ‘How BT Sarah spies on your Facebook account: secret new software allows BT and other firms to trawl internet looking for disgruntled customers’ http://bit.ly/aH76K2 in today’s (6/6/10) paper sets the hare running. BT, Carphone …
Social Media – A Blog eat Blog world?
Broadcast media has co-habited with print media for decades with each reviewing the others’ output in programmes like ‘What the Papers Say’ and the daily TV/radio listings inside the national daily papers – you could say it was the earliest form of media convergence. Now we’re seeing a new dimension as broadcast media gets cosy with social media and in …
Social Media – a tale of the pub, Donald Rumsfeld and the Mexican Wave…
Interesting to read PR Week today who suggest in their survey of 128 brands http://www.prweek.com/uk/news/992472/PRWeek-Diffusion-Digital-Integration-Report-digital-divide/ that only around 30% have embraced social media in their comms strategy as a core activity, which means that the vast majority of businesses in the UK are not evaluating social media. So what? My own experience of social media from working in-house at Ferrari …