Al brings marketing, sales and business development experience working for blue-chip brands both as an executive and as a consultant.
The strategies he proposes are typically implemented by him, or under his direction, ensuring that the idea becomes reality and drives commercial results.
Since 2009 Al Clarke has worked with a range of organisations including The Advanced Propulsion Centre, Aston Martin, APCO Worldwide, Auto Retail Network, BBC Top Gear Live, Ennis & Co, Imperial Innovations, Kuoni, LTC, McLaren Applied Technologies, SMMT Industry Forum and Vodafone Automotive. The projects covered the aviation, business consultancy, education, food, luxury goods, media, professional services and telco sectors.
Al Clarke’s previous executive experience includes:
- Ferrari GB 2004–2009 Commercial & Brand Director
- SMMT 1997-2003 Head of Communications
- Broadcasting and Journalism 1987-1997 BBC and commercial radio
Al is chairman of the advisory group for Ennis & Co, a member of the Institute of Directors, the Public Relations Consultants Association, Honorary Life President of the Motor Industry Public Affairs Association and a committee member of the London Press Club Ball.
He is consulted as a marketing advisor by a number of organisations, chairs conferences and events and is a regular speaker in the field of marketing communications.