So, the KPMG bi-annual Media and Entertainment Barometer show that we are finally starting to watch TV via BBC iPlayer, ITV player, 4oD, LoveFilm and Netflix. Big deal. And soon we’ll all have digital TV in the UK. Yawn. And we’re all getting smartphones. Tell me something I don’t know.
January 23, 2012
Tagged: digital media, marketing, marketing strategy, streaming, tv
Not everyone likes birthdays. Some people want to let them click quietly by, others want to rip it up and have a wild time. It’s the same with anniversaries around brands and businesses.
August 10, 2011
Tagged: #fnepr, 747, @forduk, @ScottMonty, Anniversary, Birthday, ferrari, Ferrari GB, Ferrari owners club, Ford, Ford of Britain, Guinness World Records, management, marketing, mipaa, pr, sierra, social media, space shuttle, website
We all want to know where we are on the map. Any map. Are we at the start, middle or end of our journey? The big ‘You Are Here’ arrow gives us comfort and helps us get our bearings. Social media is no different, and as of now (June 2011) we’re at ‘Phase 3’ and [...]
June 22, 2011
Tagged: evolution, marketing, social media
Why would you as a car buyer want to follow a car dealer on social media? That’s the big question I’m hoping to hear addressed at the Motor Trader Social Media Conference next Thursday 2 June 2011 (more at http://bit.ly/m8QI41 ). The point is this – just because a dealer has access to the social [...]
May 26, 2011
Tagged: business objectives, car dealers, marketing, social media, twitter
Brits now prefer Facebook to television. It’s official. According to a survey by online technology retailer eXpansys whose chairman is the ‘Tall Dragon’ Peter Jones: 1/3 of those asked now have a smartphone and check social media sites up to 20 times a day on them TV loses out to Facebook amongst the 3,000 people asked [...]
March 18, 2011
Tagged: marketing, pr, smartphones, social media, tv advertising
Social Media is not good news for radio advertising revenue is it? Well, I think it is. But only if someone gets a grip. And quickly. That’s the subject of a Radio Festival debate next Tuesday in Manchester and I’ll be making the case for social media loud and clear (See the programme details here http://bit.ly/byPvCC [...]
October 15, 2010
Tagged: advertising, marketing, radio, social media