Tag Archives: mipaa

Heritage. Old rubbish or the renewable energy inside your brand?

By Al Clarke | Published: July 1, 2012

It’s official. Old is the new black. Heritage is cool. Last century’s stuff is now in vogue. So, dig out your old products and brands, because there’s gold in them there hills! After years buried away and forgotten in the corporate rubbish heap, forced downwards like fossils under the weight of ‘the next big thing’ [...]

Published: July 1, 2012
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Snakes and Ladders. The reality of car buying today.

By Al Clarke | Published: April 17, 2012

The motor industry used to believe in The Sales Funnel. This was a six month timeline starting with the customer seeing an advert, reading reviews, visiting a dealer and ending with them buying the car. It sounded reasonable and probably reflected a sizeable proportion of car buyers a few years back. A new study by [...]

Published: April 17, 2012
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FairFuel UK – this year’s most effective comms programme?

By Al Clarke | Published: September 16, 2011

‘The best things in life are free’ sang the Beatles, but the best things in PR are usually free and also simple. In fact one of the best PR campaigns in years proves this point. It was launched by the road haulage industry here in the UK as part of a fight for the survival [...]

Published: September 16, 2011
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Make Your Anniversary Count

By Al Clarke | Published: August 10, 2011
Slazenger sweaters, Duran Duran and the Ford Sierra..

Not everyone likes birthdays. Some people want to let them click quietly by, others want to rip it up and have a wild time. It’s the same with anniversaries around brands and businesses.

Published: August 10, 2011
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