Business Experience

Al brings marketing, sales and business development experience working for blue-chip brands both as an executive and as a consultant.

The strategies he proposes are typically implemented by him, or under his direction, ensuring that the idea becomes reality and drives commercial results.

Since 2009 Al Clarke has worked with a range of organisations including The Advanced Propulsion Centre, AIR Alliance, Aston Martin, APCO Worldwide, Auto Retail Network, BBC Top Gear Live, Ennis & Co, Fleet Europe, Imperial Innovations, Jardine Motors Group, Kuoni, LTC, McLaren Applied Technologies, Meridian Mobility, SMMT Industry Forum, Triumph Motorcycles and Vodafone Automotive. The projects covered the aviation, automotive, business consultancy, education, environmental, food, luxury goods, media, mobility, not-for-profit, professional services and telco sectors.

Al Clarke’s previous executive experience includes:

  • Ferrari GB 2004–2009 Commercial & Brand Director
  • SMMT 1997-2003 Head of Communications
  • Broadcasting and Journalism 1987-1997 BBC and commercial radio

Al is chairman of the advisory group for Ennis & Co, a member of the Public Relations and Communications Association and Honorary Life President of the Motor Industry Public Affairs Association. 

He is consulted as a marketing advisor by a number of organisations, chairs conferences and events and is a regular speaker in the field of marketing communications. Al is the host of Auto Retail Network Live – automotive industry webinars and events.