You’re probably looking to solve a specific problem, or looking for a new perspective to unlock opportunities. That’s what Al has been providing for clients since 2009 in the following areas:
Strategy and Planning – marketing review, product proposition, marketing communication, materials planning, communications, budgets, channels and resources.
Digital Marketing – analysis and planning from ‘ground-up’ including digital strategy, customer segmentation, social media, eCRM, email marketing and eCommerce. Sourced and managed suppliers and personally created social content including blogs and websites. Expert member of digital marketing community Smart Insights.
Coaching – introduce digital marketing into businesses and support team development and skill transfer across the company from boardroom to basement to enable ongoing sustainable growth. Open and engaging approach to motivate and enthuse.
Communication – leverage experience as a journalist, spokesman, presenter and director to create effective communication across multiple media with a creative writing style.
B2B marketing – refresh and create propositions, clarify targets, create plans and budgets, manage development of tools (web and social media), content management, engagement, measurement. Focus on the development of the key relationships through smart marketing to drive recurring revenue.
Partnership development – strategy and planning for successful commercial relationships achieving win-win for brands using a structured approach and digital tools. Innovative approach to create new opportunities and refresh existing opportunities.