So, what is it that you do?

I spend my working life helping leaders of organisations bring their innovative, often challenging, ideas to reality. A glance through my LinkedIn profile and the topics I engage with and talk about may not provide an obvious answer. A career starting in journalism, with experience in a major automotive trade association, luxury car manufacturer,  and delivering programmes to launch electric …

FairFuel UK – this year’s most effective comms programme?

‘The best things in life are free’ sang the Beatles, but the best things in PR are usually free and also simple. In fact one of the best PR campaigns in years proves this point. It was launched by the road haulage industry here in the UK as part of a fight for the survival of their livelihoods.